Business IT with Marketing and PR

Objectives

To provide you with vital business skills to apply for your first Marketing or PR job with complete confidence.

Duration

6 weeks full-time* (180 hours flexi study)

* based on 20-30 hours a week

Course Content

Creative services jobs like Marketing and PR (public relations) are very attractive, which is why the competition for first positions can be fiercely competitive. Those with the best qualifications will shine through the interview process - and this Diploma course will prove that you are just that, one of the best.

Not only will you learn computer skills and total command of Microsoft’s universally accepted software programs, but you will also be able to start your new career with a solid understanding of the Marketing and PR business that will stand you in good stead from day one.

Effective Business Communication – Learn to communicate effectively in business – by letter, email, telephone and personal presentations.
OR
Business Document Production – Develop skills and understanding of routine and complex business documents and the conventions used in their production and presentation.

Microsoft Word – Learn word processing skills to a good business standard.

Microsoft Word Expert – Learn advanced word processing skills including mail merge, creating and running macros, creating an index, table of contents and more.

Microsoft Excel - Learn spreadsheet skills to a good business standard.
OR
Microsoft Excel Expert – Learn advanced spreadsheet skills, covering areas such as importing and exporting data, creating and using templates, linking workbooks, data management, using analysis tools and pivot tables.

Microsoft Outlook – Learn how to share, manage and schedule information electronically.  Covers  use of email, electronic calendar, scheduling meetings and appointments, creating and assigning tasks and creating address lists.

Microsoft Access – Develop database skills from initial design stage to running reports and queries.

Microsoft PowerPoint – Gain competency in creating slide presentations.  Areas covered include formatting, inserting tables, pictures, sound and hyperlinks, and applying transition and timing effects.

Microsoft Publisher – Learn desktop publishing skills using this Microsoft program.  Create various publications, inserting text, pictures, frames and tables.

Get Into Marketing – Learn the main principles of marketing covering subjects such as a product life cycle, pricing and promotion strategies, advertising, attending and exhibiting at Trade Shows.

Get into PR – Learn the main principles of public relations, creating a company newsletter, the PR plan, press releases, crisis management and PR in relation to the internet.